Italian Private Label:

	Private label accounts for 31% of new grocery items Private label accounted for 31.4% of the 14,000 new food and beverage items introduced in the U.S. this year, double the number logged in 2010.

	Italy Comes to You at PLMA 2011 in Chicago Without question, U.S. consumers are in love with Italian food.

	Store brand gains in all channels, PLMA Yearbook reports PLMA’s 2011 Private Label Yearbook reports that store brands posted sales increases across all three of the major retail channels in 2010, pushing dollar market share to all-time highs in supermarkets, drug stores and total outlets.

Specialty food sales bounce back
Specialty food sales are rebounding after a slump during the recession.

The Italian Trade Commission is the government agency entrusted with promoting trade, business opportunities and industrial cooperation between Italian and foreign companies. Headquartered in Rome, where it is known as Istituto nazionale per il Commercio Estero (ICE), it operates through 117 branch offices in over 87 countries and helps foreign and Italian companies to develop business partnerships.

The Italian Trade Commission will feature the production of 118 leading Italian manufacturers at PLMA 2011 to be held at the RAI Exhibition Centre in Amsterdam (May 24-25, 2011).
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The Italian pavilion featured the production of 25 leading Italian private label manufacturers at the Donald E. Stephens Convention Center, Rosemont, IL, Booth 2027 (November 15-16). Click here

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