Italian Mozzarella with Omega3
The Vecchia Malga di Famiglia Chiari srl, located in Zola Predosa, Bologna, is planning the launch of Omegarella, mozzarella “Fior di Latte” (from cow’s milk), enriched with Omega3, which comes from a vegetable source, excluding the use of fish oil or similar.

Private Label Cold Beverages
According to the recent data collected by Food in October 2008, there is a clear trend of growth of private label cold beverages in Italy (+ 5% in volume and +2,7% in value).

Espresso is King
Consumer demand is growing for fair trade and organic ground espresso under the private labels offered by Carrefour, Coop Italia, and Esselunga.

Costco CEO: Store brand share heads for 25%
Costco’s private label sales may reach 25% market share, up from just below 20%, within the next few years, according to CEO Jim Sinegal.