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Holiday Season: Store Brands Update
Retailers are adding more creative, high quality store brand products on their shelves and shoppers across the country are putting them into their shopping carts.
12/1/2009
Source:
Private Label Escanner
Retailers are adding more creative, high quality store brand products on their shelves and shoppers across the country are putting them into their shopping carts. The results are reflected clearly in the latest Nielsen data, which shows store brand’s market share climbing to all-time highs across retail channels.
Even better, there are signs that the gains will last well beyond the holidays. Retail CEOs from Wal-Mart and Kroger to Costco and CVS and Walgreens, are announcing ambitious plans to introduce more private label products in 2010. This growth is coming despite the cutbacks in overall SKU counts being made by most chains.
While economists say the recession is officially over, next year’s economic outlook is uncertain. Consumers will surely be looking harder than ever for value in their grocery shopping—and that’s always good news for private label. Even if the economy bounces back sooner than anticipated, research shows us that store brands hold onto the market share they gained during the recession.
At this holiday season, PLMA toasts this year’s success of store brands as we prepare more innovative programs and services that we hope will contribute to another holiday celebration in 2010.
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