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Latest Private Label Yearbook Reports Gains in Three Major Retail Channels
NEW YORK - With private label's unit market share once again reaching the 20% mark in the supermarket channel, sales of store brand products grew by more than $1.2 billion ....
1/10/2002
Source:
Private Label Manufacturers Association 2001
NEW YORK - With private label's unit market share once again reaching the 20% mark in the supermarket channel, sales of store brand products grew by more than $1.2 billion across the three major U.S. retailing channels, an increase of 2.6% over the previous year, according to PLMA's 2001 Private Label Yearbook.
Store brands accounted for $47.3 billion in sales overall - a new all-time high - in U.S. supermarkets, mass merchandisers and drug chains during the 12 months.
Looking at supermarkets in particular, store brands grew strongly during the year, gaining about $500 million in sales over the previous year, an increase of 1.1%. Total private label sales in supermarkets came to almost $38 billion, also a record number.
Latest Volume and Market Share Statistics*
|
Store Brands
|
% Chg
|
Market Share
|
|
Volume |
00/01 |
Units |
Dollars |
Supermarkets |
$37.8 Billion |
+1.1% |
20.0% |
15.5% |
Mass Merchandisers |
$6.5 Billion |
+12.2% |
13.1% |
10.4% |
Drug Stores |
$3.0 Billion |
-1.3% |
12.6% |
11.2% |
The information on store brand growth is included in PLMA's Private Label Yearbook, an annual compilation of data from Information Resources, Inc.(I.R.I.), covering 670 individual product category listings in the three primary
retailing channels.
In the mass merchandisers, sales of private label channel increased by $737 million, a gain of 12.2% in dollar volume, while unit sales moved ahead 12% compared to the prior year. Private label continued to outpace national brands in the fast-growing channel, expanding at a rate that was twice as fast as that of national brands in both dollar and unit sales.
As a result, private label dollar share rose to 10.4% and unit share advanced to 13.1%. Total sales of private label in mass merchandisers were $6.5 billion.
In drug chains, private label dollar share surpassed the 11% mark for the third straight year and total sales of private label were $3 billion, about level with the prior year. In the huge HBC department, which contributes more than half of all dollar sales in the channel, private label share increased to 13.5%. In units, the channel as a whole was off by 1.9% for the year as sales of both national brands and private label declined.
*IRI data contained in PLMA's 2001 Private Label Yearbook is based IRI InfoScan® reports for the 52 weeks ending December 31,
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