"Legend of Store Brands" Trade Show is a success story

PLMA’s 2002 Private Label Trade Show Will Be An Epic Event

NEW YORK - With industry statistics showing store brands continue to outperform national brands, the saga of private label’s success is making PLMA's "Legend of Store Brands" Trade Show into an event of epic proportions, November 17-19 in Chicago.

The annual PLMA show is the largest marketplace for retailers sourcing private label products, and buyers and executives from America's largest supermarket, drug and mass merchandise chains have continued to turn out in record numbers for the annual PLMA show, even as other industry shows have suffered declining attendance. More than 4,000 retailers, wholesalers and other visitors are expected to attend for 2002.

This year's show will open a new chapter for store brands with the addition of a section for private label Wines and Spirits to a rapidly expanding assortment of products and categories. The new section in the Mezzanine Hall will compliment expanded sections devoted to Gourmet and Specialty foods, as well as Perishables, and international pavilions representing Spain, Italy, Canada, Cost Rica and Trinidad & Tobago.

Private label Housewares will have an expanded presence in the show, and an international pavilion from India will also join the non-Foods offerings on the show floor. In all, the show will offer 2,100+ exhibit booths, with exhibitors from over 35 different countries representing virtually all food & beverage categories, household and kitchen products, health and beauty, OTC drugs and general merchandise.

The show floor will comprise two halls for Food & Beverages and one for Non-Food exhibitors. In addition, PLMA's presents a special New Product Expo to showcase for the latest innovations in private label products and packaging.

Consumer acceptance of store brands has never been higher, and the expansion of the PLMA show reflects a growing assortment of store brand opportunities that are available for today’s retailers and wholesalers. According to PLMA President Brian Sharoff, "Over the past decade retailers first expanded their private label programs to include premium private label and later perishables. Now it is wines and spirits, gourmet lines, and housewares on the non-foods side, that are attracting serious attention."

For information on exhibiting at or attending PLMA's "Legend of Store Brands" Private Label Trade Show, contact PLMA: 369 Lexington Avenue, New York, NY 10017; or call (212) 972-3131, or fax (212) 983-1382, or visit the PLMA web site at www.plma.com.

Source: www.plma.com